Visual design tells a story. Let us tell yours.

Your brand standards are just the beginning. The direction we go from there depends on the story you want to tell. What do you want employees to feel about themselves, their benefits, and the company when they see your communications?

What We Need From You

Check out these examples of how design evokes emotion. Think of these as possible paths you could take, rather than a menu of options to choose from. Tell us what you like and don’t like — we’re looking for your instant reactions. Consider elements like:

How images are used
The amount of white space
Vibrancy of the color palette
Various design accents
Content format and layout
Iconography

Once we have your feedback, we’ll better understand how to tell your story visually.

Approachable

This approach makes your communications feel authentic, and allows your employees to see themselves and their families in your story.

1 People and places

The best way to understand one another is to visit the places where we live our lives. This design approach captured small-town culture, and reflected the people in it.

2 Togetherness

We are better together. Whether it’s spending time with family, friends or colleagues, the longing for togetherness is real. It’s relatable and honest, and oh so human.

3 Your world is beautiful

We’re so busy with work and life, often we miss the beauty in the world around us. Whether it’s a jar of brightly colored pencils or a pile of flip flops by the back door, this approach makes us stop and appreciate the little things.

Modern

This approach strikes a balance between “cutting edge” and “always in style.”

4 Polished and professional

Clean lines, lots of white space with a thoughtful use of color. A sleek minimalist approach that combines striking imagery with geometric and organic shapes.

5 Graphics

Whether it’s applied throughout or added strategically to make an impact, graphic treatments are a clever way to add a modern touch to an otherwise traditional brand.

6 Gradient

Playing with gradient really creates a mood, adding depth and dimension. A little goes a long way. But when used correctly, it not only adds visual interest, it’s a total vibe.

Engaging

Sometimes you need to make a statement. This approach is designed to stand out from other communications and capture employees’ attention.

7 Perspective

Unique visual perspectives in imagery and layout grab attention and create excitement.

8 Fun and casual

Combining handwritten script with lighthearted imagery adds humor and personality. The cut out images draw the eye and the script font gives it a personal touch.

9 Make it pop

Bold use of vibrant colors along with creativity in layout add energy and whimsy.

Themes

When you need to go the extra mile to tell your story across a campaign, a theme can tie it all together.

10 Chart your course

Nautical-themed campaign created to help employees navigate healthcare.

11 Let’s rock and roll!

With a little twist and a play on words, this multi-year enrollment theme celebrated rock and roll throughout history, even including music trivia.

12 Time to hit the road

This enrollment campaign took employees on a journey as they discovered what new benefits were available and the path they needed to take in order to sign up.